Every visitor who leaves your website without booking is a potential client lost. Email capture forms give those visitors a low-commitment way to stay connected -- they subscribe to your list, and you can nurture them toward a booking with follow-up emails, promotions, and content. SpaSphere's native lead capture works on both your homepage and inside blog posts, tracks where each lead came from, and stores everything in your admin dashboard.

Why This Matters for Your Spa

Email marketing generates $36 for every $1 spent -- the highest ROI of any marketing channel. Building an email list means you own your audience and aren't dependent on social media algorithms. A spa that captures just 5 emails per week from their website builds a list of 260 qualified local prospects per year, each of whom can be converted with targeted offers.

Key Capabilities

Native email capture blocks for homepage and blog posts
Bot detection via honeypot fields (no CAPTCHAs needed)
Source tracking: see which page or blog post captured each lead
Captured leads visible in the Marketing > Leads dashboard
Customizable heading, description, and button text
Themed to match your website's brand colors
Works with Loops email service for automated follow-ups

Adding Email Capture to Your Homepage

Open the Website Builder

From the admin dashboard, click Website in the sidebar. You'll see the Website Builder with your page sections.

Add an Email Capture block

Click + Add Block in the page sections list. Under the Email Capture category, select Email Capture. The block is added to your page.

Configure the block

Click the new Email Capture block to open its settings:

Heading -- e.g., "Stay in the Loop" (default)
Description -- e.g., "Get skincare tips and exclusive offers delivered to your inbox"
Button Text -- e.g., "Subscribe"
Success Message -- shown after submission, e.g., "Thanks! You're on the list."

Save and publish

Click Save to publish the changes. The email capture form now appears on your homepage.

Adding Email Capture to Blog Posts

Open the blog editor

Navigate to Website > Blog Management and create or edit a post.

Insert an Email Capture element

In the editor toolbar, click Insert. Under Media & CTA, select Email Capture. The block appears in your post with editable heading, description, and button text.

Customize the text

Click directly on the heading, description, or button text in the editor to edit them inline. The block shows a live preview with your brand colors.

Place strategically

The best-performing positions for email capture in blog posts are: after the introduction (before the main content), and at the end of the post. Posts with mid-content email capture see 2-3x higher conversion rates than forms placed only at the bottom.

Viewing Captured Leads

Navigate to Marketing > Leads in the admin dashboard. You'll see:

Stats cards -- Total Leads, From Homepage, and From Blog
Leads table -- each lead shows email, source (Homepage or Blog with post name), and capture date
Remove leads -- click the trash icon to soft-delete a lead from your list

Leads captured from blog posts show which specific post generated the signup, helping you understand which content converts best.

How to Capture Leads with Email Signup Forms in SpaSphere