How to Track Revenue and Booking Trends in SpaSphere
Analyze revenue breakdown by service, track deposits vs. final payments, monitor booking heatmaps, and measure staff performance with SpaSphere analytics.
9 min read
Understanding where your revenue comes from -- and where it could grow -- is the foundation of a profitable spa. SpaSphere's analytics give you a complete revenue picture across the Performance, Breakdown, and Orders & Sales tabs in your analytics dashboard.
Why This Matters for Your Spa
Most spa owners know their monthly revenue total, but few can answer questions like "Which service generates the most revenue per hour?" or "Are my discounts eating into margin?" SpaSphere answers these questions automatically. Spas that actively monitor revenue by service and adjust pricing accordingly see an average 10-20% revenue increase within the first quarter. Knowing your deposit-to-final-payment ratio also helps you forecast cash flow. If 70% of your revenue comes at the time of service, you are exposed to no-show losses. Shifting that ratio toward deposits can protect $200-$800 per month for a typical 2-3 chair operation.
Revenue Metrics at a Glance
- Total revenue with period-over-period percentage change
- Deposits vs. final payments breakdown with daily bar chart
- Average booking value and average daily revenue
- Revenue by service per day -- combo chart showing net revenue and booking count by service
- Revenue trends with gross revenue, processing fees, refunds, and net revenue
- Staff performance -- revenue, tips, and discounts per team member
- Discount analytics -- total discounts, usage rate, average discount amount, and revenue impact
- Tax analytics -- total tax collected, effective tax rate, and daily tax trends
Analyzing Your Revenue
Check revenue totals on the Performance tab
Open Analytics and look at the My Revenue card on the Performance tab. This shows your total revenue for the selected period, broken into deposits and final payments. The percentage badge tells you whether revenue grew or shrank compared to the prior equivalent period.
Dig into the Breakdown tab
Switch to the Breakdown tab for detailed analysis. Here you will find four charts:
- My Popular Services -- A bar chart ranking your services by both bookings and revenue, helping you identify which services are in demand vs. which generate the most dollars
- My Booking Heatmap -- A grid showing booking volume by day of week and hour, with the busiest slot highlighted. Use this to optimize staff scheduling.
- Bookings Per Day -- A daily trend line showing total booking counts, peak days, and low days
- Revenue & Bookings Trends -- A combo chart that overlays daily revenue and bookings by service, showing gross revenue, processing fees, refunds, and net revenue per service
Review Orders and Sales analytics
Click the Orders & Sales tab for order-based insights. This tab was built on the Orders table as a single source of truth and includes:
- Order Funnel -- Track orders from pending through paid, fulfilled, canceled, and refunded. Shows conversion rate, cancellation rate, refund rate, and the financial impact of lost orders.
- Staff Performance -- Revenue, tips, discounts given, order count, and average order value per staff member. Rankings by revenue, tips, and order count help you identify top performers.
- Discount Analytics -- Total discounts, discount usage rate, average discount amount, and a daily trend chart. The by-staff breakdown shows which team members are giving the most discounts.
- Popular Products -- Top products by revenue and quantity sold, with average price and revenue share per product.
- Cross-Sell Analytics -- Compare single-item vs. multi-item orders, product attachment rate, and revenue lift from upselling. Shows the top service-and-product combinations.
- Tax Analytics -- Total tax collected, effective tax rate, orders with and without tax, and breakdown by tax rate.
Identify your busiest time slots
On the Breakdown tab, the Booking Heatmap visualizes booking density across every combination of day and hour. SpaSphere automatically highlights your busiest slot -- for example, "Saturday 11 AM." Use this data to ensure you have adequate staff coverage during peak hours and consider promotions during low-traffic times.
Evaluate staff revenue contribution
On the Orders & Sales tab, the Staff Performance chart breaks down each team member's revenue, tips, and discounts given. The rankings section surfaces your top earners and identifies team members who may need coaching. Pay attention to the tip rate and discount rate columns -- a high discount rate with low tips might indicate a pricing or service quality issue.
Use the booking heatmap to fill gaps
If your heatmap shows low bookings on Tuesday mornings, consider offering a "Slow Day Special" discount for those hours. Spas that run targeted slow-hour promotions typically fill 30-50% of those empty slots, converting dead time into revenue. Even a 15% discount on a $100 service is better than an empty chair.
Understanding the Revenue Breakdown
SpaSphere's revenue breakdown separates your income into distinct categories so you can see exactly how money flows through your business:
| Metric | What It Tells You |
|---|---|
| Deposits | Cash collected at booking time -- your "guaranteed" revenue |
| Final Payments | Payments collected at or after the appointment |
| Deposit-to-Final Ratio | How much of your revenue is secured upfront |
| Average Transaction Size | The typical amount a client spends per visit |
| Growth Percentage | Revenue change compared to the previous period |
Processing fees and refunds
The Revenue & Bookings Trends chart on the Breakdown tab shows gross revenue, processing fees, and refunds separately. This gives you a true net revenue figure. If your processing fees seem high relative to revenue, consider reviewing your Stripe pricing plan or adjusting your service prices to account for the 2.9% + $0.30 standard rate.
Cross-Sell Insights
The Cross-Sell Analytics chart on the Orders & Sales tab reveals how often clients purchase multiple items in a single transaction. Key metrics include:
- Multi-item rate -- Percentage of orders containing more than one item
- Average items per order -- Typical order composition
- Product attachment rate -- How often a product is added alongside a service
- Upsell revenue lift -- The dollar difference between multi-item and single-item average orders
- Top combinations -- Most popular service-and-product pairings
A low product attachment rate indicates an opportunity to train your team on recommending take-home products during service delivery.
Frequently Asked Questions
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