Why Spa Social Media Feels So Overwhelming
If you’re like most solo estheticians, posting on Instagram or Facebook can feel like a chore. Do you share skin tips? Your service menu? Your personal story?
The secret to keeping it consistent (and effective) is following the 70/20/10 rule:
- 70% Educational Content
- 20% Inspirational/Engagement Content
- 10% Promotional Content
This balance works because it builds trust, creates connection, and still drives bookings.
70% Educate: Share Your Expertise
Education is where you prove your authority and give clients value. Think:
- Skincare tips & routines
- Before/after transformations
- Explaining ingredients or modalities
- Quick how-tos (e.g., gua sha, SPF layering)
This type of content positions you as the go-to esthetician in your community.
20% Inspire & Connect
Show the human side of your brand.
- Behind-the-scenes of your treatment room
- Your own wellness rituals
- Celebrating client wins
- Seasonal or lifestyle posts that reflect your vibe
Inspiration creates emotional connection-so clients feel like they know you before they even book.
10% Promote (But Do It Well)
This is where you directly talk about booking, promotions, or retail.
- Special offers
- New services or packages
- Seasonal promotions
- Gift cards or product bundles
Since it’s only 10%, it doesn’t overwhelm followers-but it keeps your audience aware of what to buy.
Too many estheticians flip the ratio-posting 70% promotions and only 10% education. That’s why social feels pushy instead of magnetic.
How SpaSphere Makes It Easier
Sticking to the 70/20/10 rule sounds simple, but creating content consistently is hard when you’re running a business. That’s where SpaSphere helps:
- AI Content Suggestions – Generate captions, hashtags, and ideas for each category (educate, inspire, sell)
- Branded Website Integration – Your posts link directly back to your full, SEO-ready, conversion-optimized site with booking + shop
- Upsell Engine Tie-In – Promotions in your posts can connect directly to upsells or featured products on your site
- Analytics – See which content actually leads to bookings or retail sales
Final Thought
The 70/20/10 rule keeps your social media balanced, authentic, and effective. By leading with education and inspiration, your promotions land better-and you’ll attract clients who trust you before they ever book.
SpaSphere helps you stay consistent with AI-powered content ideas, integrated booking links, and built-in upsell tools-so every post works harder for you.
