Client Experience Articles
Enhancing client satisfaction, retention, and service quality
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Forget ROI - The New Metric for Estheticians Is ROE (Return on Experience)
Solo estheticians don’t win by out-pricing their competition-they win by out-experiencing them. Learn how focusing on ROE can increase rebooking, referrals, and revenue.
November 16, 2025
4 min read
The 5 Things Clients Notice About Your Spa Before They Book
First impressions matter-clients judge your spa by your booking page, branding, and online presence. Discover the top 5 things they notice before they book an esthetician.
May 20, 2025
2 min read