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60-minute facial vs. signature facial: which pricing model makes you more money? The answer might surprise you.

Are you undercharging? Most estheticians are. Here's exactly how to price your services for real profit.

Why do some spas charge $200 for a facial and stay fully booked? Anchor pricing. Here's the psychology behind premium pricing.

Solo estheticians can adopt HIPAA-minded workflows to protect data, earn client trust, and streamline audits.

Discounts can fill your calendar or destroy your brand. Here's when to offer them and smarter alternatives that work better.

New federal law: estheticians can deduct up to $25K in tips from taxes starting 2025. Here's what you need to do now.