Bring Your Own Domain (BYOD) for Estheticians: Finally Done Right

Your domain name is your digital identity. Clients click it, trust it, remember it, and share it.

But here’s the problem: Most spa booking platforms don’t let estheticians use their own domain-or they hide it behind expensive add-ons.

So estheticians end up stuck with URLs like:

yourspa.glossgenius.com vagaro.com/yourbusiness yourspa.booking.site

Not exactly luxury, professional, or SEO-friendly.

That’s why we’re excited to announce that SpaSphere now supports full Bring Your Own Domain (BYOD)-free, automatic, and built for scale.

If you’ve ever wondered:

Does GlossGenius support custom domains?
Does Vagaro let me use my own domain?
Does Boulevard allow BYOD?
Can I run my booking site on my own domain?

You’re in the right place.

The Truth: Most Booking Platforms Don’t Support Custom Domains

Estheticians search every week for high-value terms like:

“GlossGenius custom domain”
“Vagaro custom domain setup”
“Boulevard custom domain support”
“Mangomint custom website domain”
“Fresha BYOD”

Here’s the reality for these major platforms:

❌ GlossGenius

Does not support BYOD. You must use their subdomain.

❌ Vagaro

Supports custom domains only with a $20/month add-on (Vagaro MySite).

❌ Boulevard

No true BYOD - only their hosted domain + white-labeling on upper tiers.

❌ Fresha

No custom domains at all.

❌ Mangomint

Branding options yes Custom domain no

This means SpaSphere immediately becomes the only esthetician-focused booking software that offers:

✅ Free custom domains

✅ Automatic SSL certificates

✅ Fast global hosting

✅ Zero add-on fees

What SpaSphere’s BYOD Unlocks for Your Spa

Here’s what you get when connecting your own domain to SpaSphere:

🔗 Use Your Own Domain

Example: www.yourspa.com instead of yourspa.glossgenius.com

🔒 Automatic SSL Certificates

No expiry, no configuration, no tech steps. This is critical for security and SEO.

⚡ Fast, CDN-powered Hosting

Your website loads quickly no matter where clients are booking, providing a better user experience (UX).

🎨 Full Branding Control

Logo, colors, images, layout-your online presence looks exactly like your brand.

📱 Mobile-Optimized

Most spa bookings happen from phones. SpaSphere is fast and intuitive on every device.

🗓️ Built-In Booking

Clients can browse, choose services, see availability, and book instantly.

💳 Payment-Ready Storefront

Deposits, full payments, packages-all supported out of the box.

🚫 No Add-On Fees

Custom domain support is free for all SpaSphere tenants.

Your spa finally gets a premium online presence-without needing to touch DNS, servers, or SSL.

📈 The BYOD SEO & Local GEO Advantage

For estheticians, your website isn't just a business card-it's your most powerful local SEO tool. Using a sub-domain severely limits your ability to rank for local, high-intent searches.

Here’s why BYOD is a game-changer for your search visibility:

1. Anchor Text & Brand Authority

Google views a dedicated domain (www.yourcityspapro.com) as a stronger authority signal than a sub-domain (prospa.vagaro.com). When other sites link to you, the link points directly to your brand, not the platform's.

2. Targeting Local Search Keywords

Estheticians need to rank for searches like "best facial in Seattle" or "waxing studio near me." When your primary website is on your own domain, you can fully optimize the page titles, meta descriptions, and on-page content with these crucial GEO-specific keywords. With a sub-domain, you are essentially lending your SEO power to the parent platform.

3. Higher Click-Through Rate (CTR)

A clean, branded URL in search results is simply more trustworthy than a long platform-branded subdomain. Clients are more likely to click on www.YourSpaName.com than on a URL they don't recognize. Higher CTR is a proven ranking factor.

4. Long-Term Asset Ownership

A custom domain is a digital asset you own. If you ever switch booking software (which happens often in this industry), your SEO authority, backlinks, and client recognition stay with you and your domain. This future-proofs your digital marketing investment.

In short: If you rely on local clients finding you via Google, BYOD is essential.

🛑 Beyond the Link: Why True Custom Domain is Different from a Simple Redirect

Some competitors will suggest you can "link" your domain to them using a CNAME record or a basic redirect. This appears to solve the problem, but it's a quick-fix with major flaws that hurt your business and your SEO:

1. Loss of Branding and Trust (The URL Flips)

With a simple redirect, the client's browser URL often snaps back to showing the competitor's long subdomain (e.g., vagaro.com/yourbusiness) right after the page loads. This instantly breaks the professional brand identity you established.

2. Zero SEO Credit for You

When you redirect, the platform is the one receiving the valuable traffic and authority signals. Your domain is merely pointing elsewhere, meaning the competitor gets the SEO benefit of your high-quality content and client base.

3. Unstable SSL Certificates

Managing security (SSL/HTTPS) becomes complex or non-existent. Without an automatic, true BYOD setup, you risk showing clients security warnings, causing immediate abandonment.

SpaSphere’s BYOD is a true connection: Your own domain remains in the address bar from start to finish, the SSL is handled automatically, and all SEO authority flows directly to your brand.

How BYOD Works in SpaSphere

We built the simplest workflow in the industry:

Add your domain name in your SpaSphere dashboard
Update a single DNS record (a simple CNAME OR A record)
SpaSphere verifies your domain
SSL is issued automatically
Your site goes live on your domain

Total setup time: 2-5 minutes No developers needed. No add-on fees.

How SpaSphere Compares (Side-By-Side)

Platform	Custom Domain Support	Extra Fee?	SEO Implications
SpaSphere	YES (free)	No	Full Local SEO Control
GlossGenius	No	-	Limits Local Search Ranking
Vagaro	Yes	Yes ($20/mo)	Requires expensive add-on to control SEO
Boulevard	Partial	Yes (tier-based)	SEO benefits locked behind higher plans
Fresha	No	-	No BYOD option, Zero SEO control
Mangomint	No	-	Subdomain only

SpaSphere is currently the only esthetician-focused platform offering free custom domains with automated SSL and enterprise-grade hosting. This translates directly to better branding, trust, and local search performance.

Before vs. After SpaSphere BYOD

Before (e.g., on a competitor platform)

Generic URLs (platformname.com/yourspa)
Weak SEO and difficulty ranking for local terms
Clients unsure if it's “really your site”
Hidden or expensive add-on fees

After (on SpaSphere)

Your own custom domain (YourSpa.com)
Clean, professional website with strong local search authority
Instant client trust and better click-through rates
Booking + payments built in, all under your brand
Zero add-on fees for this premium feature

Go Live on Your Own Domain Today

SpaSphere’s BYOD feature is now available during early access. If you want your spa website and booking system running on your domain, now is the perfect time to join. Stop paying competitors to host your brand on their URL.

Launch your fully branded website on your own domain in minutes.

Start your 30-Day Free Trial - No credit card required.

Bring Your Own Domain (BYOD) for Estheticians: Why SpaSphere Finally Makes It Easy