Business Growth Articles

An outdated menu costs you bookings. Here's when to update your spa services and the mistakes to avoid when you do.

Everything you need to run a profitable esthetician business in 2026: pricing, marketing, policies, forms, scripts, and more in one complete guide.

Your retail display is either selling products or collecting dust. Here's how to set it up so clients actually buy.

Your service menu is either selling for you or confusing clients. Here's how to design one that practically books appointments on its own.

Memberships create predictable monthly revenue while discounts just attract bargain hunters. Here's how to build one that works.

Your spa doesn't have to close at 6 PM. Digital platforms let clients book, buy, and engage with you around the clock.

Stop guessing what's working. These 5 numbers tell you exactly how to grow your spa faster with less effort.

The facial ends, and your client asks what products to use at home. That's $50+ walking out the door, unless you do this.

Your own skincare line sounds exciting, but is it worth it? The real costs and benefits most estheticians don't consider.